Over the years I have worked with thousands of people from around the world who are in the midst of a flooring project and need help. I have tried to help these folks who are stuck in what I call Steve's Stages of Floor Shopping. Hopefully I have been able to reduce the frustation levels for these homeowners that seems almost unavoidable when buying floors.
I have been to at least 100 factories in countries like the United States, Canada, China, Germany, England, France and more. My time each day besides running a company is to continue to advance my own knowledge of flooring. I do whatever I can to be a knowledgeable and credible flooring expert. Some of the best minds in flooring are contributors to my own education and I am thankful for that.
My focus on flooring combined with my interest in technology has developed into a business that I started in 1998 called iFLOOR which now includes both online products and services and well as local iPUPs. (iPUP = Internet Pick Up Point)
I am starting this blog as a method of sharing my flooring journeys with you in the hope that by sharing information in an objective open way your projects will be more successful.
It's About Flooring!
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